Avon Multi Level Marketing (MLM)

22 September 2022

Avon is an American-British skincare, cosmetics, fragrance, and personal care direct-selling company. It was founded in 1886 and has since earned a reputation for offering high-quality products at great prices. Since becoming an Avon representative is relatively easy, many people suspect it’s actually a scheme.

But is Avon a multi-level marketing company or a pyramid scheme? How does Avon network marketing work, and what is the Avon multi-level marketing concept? We’ll provide the answers here.

What Are Direct-Selling Companies?

Before we explain the Avon multi-level marketing concept, we need to go over the basics and discuss what Avon cosmetics UK direct selling means.

Direct-selling companies sell their products and services directly to the customer. Unlike indirect sales models, direct models don’t involve distribution centres, retail, or wholesalers. There are numerous benefits of this model:

  • Companies can control the entire process from manufacturing to the final sale.
  • Products and services can be adjusted to match the customer’s needs based on direct feedback.
  • Companies are familiar with their customers’ needs because they interact with them directly.
  • Companies can generate more revenue because they don’t have to pay third parties involved in indirect sales models.

One example of a direct-selling company is Avon. Direct-selling companies UK use different methods to sell their products or services:

  • One-on-one sales – The seller goes to a meeting with the potential customer and pitches the company’s products or services. An example of one-on-one sales many people are familiar with is door-to-door selling.
  • Online sales – The company sells its products or services via its website or social media accounts and pages.
  • Party plan sales – The seller invites a group of potential customers and presents the products or services. The atmosphere at such presentations is usually laid-back, hence the name.

Like Avon, direct-selling companies UK often combine these methods.

Direct-Selling Companies and Avon Multi-Level Marketing

The first thing that comes to many people’s minds when they hear “direct selling” is multi-level marketing. While many companies are both direct-selling and multi-level marketing at the same time, these two don’t have to be connected. The direct-selling model is particularly popular in the business-to-business (B2B) sector. One such example is Boeing, a company that sells its products (aeroplanes, satellites, missiles, etc.) directly to airlines, government agencies, or other clients.

There are two types of direct sales: single-level sales and multi-level sales. With single-level sales, the seller earns money for trading products or services. With multi-level sales, sellers sell products, but they also recruit new people and earn a commission for that. This is what multi-level marketing companies like Avon are about.

Avon Multi-Level Marketing (Avon Network Marketing)

Let’s first define multi-level marketing. Multi-level marketing (MLM) is a marketing strategy for selling products and services. In this strategy, a company’s revenue is generated by a non-salaried workforce that sells the products or services and earns a commission for it.

In multi-level marketing, participants can earn money in two ways. The first way is by selling the company’s products or services. The second is by receiving a percentage from the purchases made by other sellers recruited by the participant.

Since they don’t have a fixed salary, multi-level marketing salespeople are motivated to sell more and recruit others.

Avon is only one of many multi-level marketing companies that generate billions of revenue year after year. While some consider multi-level marketing a variation of the traditional pyramid scheme, others claim this model has numerous benefits both for the company and the salespeople.

Benefits of Avon Network Marketing

Some may dislike the Avon multi-level marketing concept, but the fact is that the company has thousands of satisfied reps worldwide. Hence, it’s undeniable that Avon cosmetics UK direct selling can pay off.

Here are some of the benefits of Avon multi-level marketing.


One of the reasons a home-based business like Avon is so popular is flexibility. Salespeople can work as much as they like depending on their ambitions, free time, schedule, etc. You can work two hours one week and 20 hours the next, and nobody will criticise you for it. Moreover, it’s up to you to choose whether you want to sell products online, in person, or both.

Unlimited Commission

The Avon multi-level marketing concept is simple: the more products you sell and the more people you recruit, the higher your commission. Therefore, if you want to make a lot of money with Avon cosmetics UK direct selling, you need to build a large customer network and recruit more salespeople. Keep in mind that you don’t have to recruit others if you don’t want to. However, you may not be able to make as much money.


Every Avon cosmetics UK direct-selling representative can take advantage of amazing discounts on Avon products. Depending on your sales rates and reward levels, you can get up to a 50% discount. Besides discounts, Avon representatives get early access to the latest products.


One of the most significant reasons many people decide to become Avon representatives is independence. Instead of working for Avon, you actually work with Avon. You can choose how, when, and where you want to work and meet your personal goals, not the company’s.


Avon rewards its best employees with special offers, higher commissions, company retreats, etc. By doing this, the company motivates the employees to work harder. So, besides making more money, you’ll enjoy recognition from Avon. Direct-selling companies UK usually take great care of their best employees, and Avon is no exception.

Diverse Community

Thanks to the Avon multi-level marketing concept, the company has thousands of employees worldwide. If you become an Avon representative, you’ll become a part of a diverse community and get a chance to meet new people. The community is supportive and welcoming, which means a lot to beginners who may have questions or concerns.  

Recognise the Benefits of Avon Multi-Level Marketing

Multi-level marketing is certainly controversial, but that doesn’t mean it’s bad. As you can see, the Avon multi-level marketing concept has numerous benefits, from being your own boss to meeting new people and enjoying rewards. You can take advantage of these benefits and earn more money. Since nobody will bother you about your work hours, you can design your schedule as you please.

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